Insta - Sephora
Unifying the Social Shopping Experience: Combining Cosmetics Business Site and Social Media
Problem Statement
Nowadays, a lot of cosmetic/beauty products are sponsored either by influencers or celebrities. It requires a lot of money and effort for the companies to increase their products’ exposure through social media as a business and marketing channel.
However, when users see a new product that they are interested in from an influencer’s post, either they need to copy and paste the product name and manually search it on the internet or they need to click on the link that is provided by the influencer and get themselves directed to the product site. Both approaches will eventually lead the user to a new website that they possibly have never visited before. They need to create an account, enter shipping and billing addresses, and even create one more email subscription that they will need to manage in their email inbox.
Have you ever been annoyed by that? Indeed, many other users drop off from this process. It causes a huge waste of time and it requires too much interaction, which still sometimes leads you to nowhere. It causes users to think about how to reach the product site as well. Last but not least, it causes a huge problem for the business in getting the expected amount of return of investment when hiring influencers and celebrities and it is hard for them to accurately track where the users came from.
However, even suffering from these serious problems, most companies are still using this method to grow their business through which we can get a hint as to how effective this approach already is. As a result, we believe this situation not only needs but also is worthy to be improved.
Proposed Solution
We want to design a phone application that is a combination of an online shopping site and a social media application. People can both purchase and post a review or simply what they have bought and what they recommend to buy on that platform. People can also follow their friends or influencers and celebrities that they would like to get information from. Every product that people post will direct users to the product page which is still in the very same application.
Fogg’s Behavior Model
In regard to the variety of product categories and consumer demographics, it is hard to include all kinds of products and users in one site. We decided to narrow down the scope of our products to be within the cosmetic industry which is also one of the industries that the business is highly driven by social media.
We decided to solve the problem according to the Fogg’s Behavior Model. Our application aims to simplify one step amongst the entire purchasing process: find the product page online when they saw someone posted it on social media. It increases users’ ability by reducing time, physical effort and brain cycles needed.
Feature 2
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Feature 3
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